What to measure in an AI visibility audit
Start with repeatable questions, capture mentions and citations, and record the date, model and context. Treat each answer as a sample, then look for patterns over time.
Practical notes for the next marketing decision.
Start with repeatable questions, capture mentions and citations, and record the date, model and context. Treat each answer as a sample, then look for patterns over time.
Group findings by impact and effort. Give every issue an owner, affected URL set and clear acceptance criteria so a team can ship fixes.
Record the observed friction, evidence, hypothesis and metric for each idea. Review completed tests before adding more to the backlog.